The Chaos-Friendly Way to Brief a Designer

We’ve all been there...

Clients are excited to get something designed, but suddenly they’re stuck trying to explain what’s in their head. Cue panic. Cue confusion. Cue vague Pinterest boards.

What a Brief Actually Is (and Isn’t)

It’s not a 20-page document.
It is a way to help your designer read your mind a little faster.
You don’t need the perfect words — you just need the right info.

What to Include in a Good Brief

What you need (logo, flyer, rebrand, etc.)
Why you need it (the goal, not just the output)
Your vibe (keywords, references, mood)
What to avoid (your ex’s favourite colour, Comic Sans)
Timeline and budget (rough is fine)

My Chaos-Friendly Briefing Method

Brief Template in the making, watch this space! I'm here to help.
Briefing doesn’t have to be boring. It’s the start of the creative magic. And with the right guide (hello, me), it becomes a conversation, not a chore.