Who Should You Trust With Your Brand?

Design is everywhere. Your logo, your packaging, your pitch deck, even your parking signs (yep, I’ve done those too). But when it comes time to hire someone to bring your brand to life, the question pops up:
Do you go with a big shiny agency, or a clever freelancer who drinks too much coffee and solves chaos for a living?

I may be biased. Okay, I am biased. But I’ve worked across both sides of the fence. And it’s not always about budget. It’s about how you want to work, how fast you want to move, and whether you like your design process sprinkled with jargon or straight talk and good ideas.

Here’s the real talk breakdown of Freelancer vs Agency, so you can make the best call for your brand and your sanity.

| | **Freelancer (like me!)** | **Agency** |
| ----------------------- | -------------------------------------------------- | ------------------------------------------------- |
| **💸 Cost** | Lower overhead = better value for money | Higher fees to cover office, staff, admin |
| **🧠 Expertise** | Often multi-skilled and hands-on with everything | Specialists in each area, but siloed |
| **📞 Communication** | Direct access — no middlemen, no account managers | Layered — messages can get lost in translation |
| **🕓 Flexibility** | Agile timelines, less red tape | Set processes, limited scope for changes |
| **🎨 Creative Control** | You work with the person *actually* doing the work | Creative filtered through teams & approvals |
| **🤝 Relationship** | More personal — I get to know *you* and your biz | More transactional — often rotated team members |
| **🧾 Admin** | More relaxed onboarding and paperwork | Formal processes, contracts, scope docs galore |
| **📦 Capacity** | One project at a time = full focus on *you* | Can handle big campaigns, but you may be a number |